todayMarch 28, 2023 80
The online trading platform eMAG continues its successful partnership with the LUNAR Festival of Lights and gives three Bulgarian artists a chance to show their works on the facade of one of the emblematic capital buildings – the National Palace of Culture. The works of the winners will be part of a static 3D mapping and will be part of the program of the festival, between 11-14 May 2023.
In support of Bulgarian talents and the opportunities that modern technologies provide not only for business development, but also for art and urban environment, eMAG organizes the competition eXperience by eMAG: Dream, Create and Inspire. Until April 30, 2023, all interested artists can submit their artworks for the light transformation of the National Palace of Culture. Three will be the artworks that will be awarded – they should combine creativity, evoke emotions, tell stories and demonstrate skillful handling of the building facade and capabilities of the 3D mapping technology.
*Artworks submitted after the deadline will be disqualified.
Participation in the competition is free of charge. One winner will be chosen in each of the categories.
One of the winners in the competition last year – Antonio Yotsov – was chosen to participate with his project in the Festival of Lights in Berlin, with his work “Simply Magical”, which illuminated a facade in the oldest district of the city – Nikolaiviertel. The pilot edition of the festival in Sofia last year was visited by over half a million people, and the light installation under the auspices of eMAG sparked not only the imagination of the young artists, but also many positive reactions from the audience.
“The LUNAR festival combines the possibilities of modern technology with creativity and shows how this can transform the urban environment in an exciting and inspiring way. Betting on continuous innovation, revealing the potential of the digital future today, and creating new ways in which life becomes more fulfilling, is at the core of eMAG’s thinking as a company. For the second year, together with the organizers of LUNAR, we will realize the contest eXperience by eMAG: Dream, Create and Inspire, in order to share these values with the public, to support Bulgarian artists and to give the residents and guests of Sofia an unforgettable experience”, said Miroslava Staneva, Brand Marketing Manager of eMAG Bulgaria.
Written by:LUNAR Festival of Lights
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