The works of seven artists from Germany and Bulgaria are being enjoyed on the facade of the Hyatt Regency Sofia. These kind of artistic “conversations” inspire us to adopt different ideas and points of view.
We meet with Wolfgang Paczullа, Cluster General Manager and Kristina Stojkovic, Cluster Director of Sales and Marketing of Hyatt Regency Hotels in Bulgaria, with whom we talk about inspiration and telling exciting stories.
You were part of the pilot edition of LUNAR and your facade was illuminated by artworks of artists from five countries. What was the experience like for your team and for the audience then, and what are your expectations for this year’s edition of the festival?
Wolfgang Paczullа: I was, unfortunately, not able to attend the first edition of the festival as it was just before my arrival in Bulgaria. However, I am aware that LUNAR managed to transform the lovely city of Sofia into a huge and shining art scene, uniting local and international artists. As the first event for 3D projection mapping and light art in Bulgaria and the largest festival in the country so far, it had attracted thousands of visitors not only from the capital, but from the entire country and abroad. Therefore, I was looking forward to the second edition of LUNAR and I am extremely excited that Hyatt Regency Sofia has again been chosen to take part in it. I believe that, considering the amazing artists and their artworks prepared for this year’s edition, as well as the new locations included, people will stay fascinated by the projections, the organization and finally, the overall atmosphere.
This year, on the facade of the Hyatt Regency Sofia, we will again see the artworks by artists from different countries. What are the messages you would like to convey with them?
Kristina Stojkovic: This year our hotel will become a canvas for unique artworks of talented artists from Bulgaria and Germany, united under the theme “convARTsations”. The Hyatt brand’s culture is one that inspires every individual to “convert” into their best, through “conversations” meant to unfold different ideas, points of view and ways for improvement.
This year you are hosting the training program, part of the festival, for a second time. Why is it important to share knowledge with young people?
Kristina Stojkovic: We are delighted to host the workshops for a second time as the Hyatt brand understands the importance of continuous improvement and education, through supporting the development of young people. The festival provides a chance for one to meet with the newest art forms and to gain valuable skills from talented Bulgarian and international experts in the field of contemporary audio-visual arts. I, as a hospitality professional, believe that technology and new solutions are key elements in the future of meeting guest expectations. And this is what LUNAR will also do – tell stories, provoke imagination, and provide valuable knowledge.
Last year, the festival attracted over half a million visitors from the country and abroad. Do you think that such a format could support tourism and the economic development of the capital?
Based on the achievements from last year, LUNAR has already established itself as a significant event and a magnet for tourists. It is now one of the best-known light art events in the world. Sofia is an amazing city, and it has so much potential. I believe it’s the right time to try to access new markets through LUNAR and also to further increase business from existing ones. It’s our great pleasure to have the opportunity to continue contributing to the success of this wonderful festival.